Be a Sponsor of Nature

Together, be a sponsor of nature

Driven by a shared love for nature, 30 years ago Jacques and his father Yves Rocher created the Yves Rocher Foundation, now recognised as being of public interest. We have been on the ground working alongside local communities all over the world to preserve nature ever since. Time is of the essence.

The equivalent of 800 football pitches of forest disappears every hour. Nearly 420 million hectares of forest have been wiped off the face of the earth since 1990…

The power of trees and collective action are two key solutions to tackling climate change and biodiversity erosion.

This is why with our Plant For Life programme and the unwavering support of our sponsor Yves Rocher, we are working alongside 48 partner NGOs worldwide. Together, we have already planted more than 120 million trees with the aim of restoring animal and plant biodiversity, creating jobs and hoping for a better future.

Here you will find some examples of our projects around the world: France, Togo, the Netherlands and Italy.

France

Plant hedges to save our countryside

Since the meeting between Jacques Rocher and Sylvie Monier, member of Afac-Agroforesteries and winner of the Terre de Femmes Prize, the Yves Rocher Foundation has become aware of the vital challenge of replanting hedges.
In 11 years, 5 million trees have been planted in France with the support of 18,000 people, including Yves Rocher employees who came to lend a hand. Today, faced with the emergency, we have decided to join forces by creating the Fonds pour l’Arbre, which brings together more patrons to together operate a change of scale and deploy ever more hedges in France.

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Togo

Agroforestry is feminine

The project in Togo could not exist without our Kwami and his association Youth for a Green Nature which promotes agroforestry and the planting of a million trees in his country. 20 villages are involved, i.e. 2,500 families and 150 women. They aim to produce 5 tons of healthy vegetables dedicated to food for their families but also for sale, thus improving their living conditions and their income.

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Netherlands

Forest gardens between nutrition and awareness

Feeding the population and cultivating the land without encroaching on biodiversity, this is the challenge that Heg&Landshap and Jan set themselves by developing a nourishing forest. A large community of farmers, collectives as well as children are embarked on the adventure. Their objective is to grow as many species of trees and plants as possible to feed the populations in a sustainable way, but also to invite the public to harvest and thus allow them to benefit from this nourishing nature.

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Italy

The tree for sustainable agriculture

In Italy, intensive agriculture and the artificialization of the soil have led to the gradual disappearance of wooded areas. The AVEPROBI Association and its group of farmers have decided to join forces to rethink more sustainable agriculture. Objective: to plant new hedges rich in 73 different native and typical plant species useful for animal biodiversity and pollinating insects. The Yves Rocher Foundation has committed alongside them to financing the planting of 24,000 trees on 30 farms.

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AROUND THE WORLD IN 120 MILLION TREES

Travel the world by clicking on our map to discover our many planting spots. France, Ethiopia, Mexico… Our fields of action are as vast as the world is wide and span 40 countries on five different continents thanks to a global tribe made up of thousands of planters with whom we Plant for Life!

In 2021, the Yves Rocher Foundation was granted PEN (Partner Committed to Nature) certification, an initiative supported by France’s National Biodiversity Office, for two of its programmes — including Plant For Life! #PEN