A global reforestation initiative with multiple approaches
Launched in 2007 with the initial goal of planting one million trees, the Yves Rocher Foundation’s PlantForLife programme has far exceeded expectations. Today, over 130 million trees have been planted across France and worldwide, hand in hand with partner NGOs and citizens of all generations. Each project is tailored to its local context—whether it’s combating deforestation and desertification, restoring biodiversity, or supporting sustainable farming practices.
A proven positive impact: millions of trees planted, biodiversity restored, and communities transformed
Since its inception, PlantForLife has enabled the planting of more than 130 million trees in over 45 countries. But its scope goes far beyond tree planting. The programme includes forest preservation and restoration, ecological monitoring, and training in planting techniques. These efforts also foster local development: in Senegal, for instance, mangrove reforestation has become a source of income for local communities, while in India, tree planting helps stabilise soils and safeguard water resources.
The commitment of the Yves Rocher Foundation
The Yves Rocher Foundation is involved at every level.
By working directly with local specialist NGOs, the Foundation ensures that each initiative respects local environmental and social contexts. Its actions span project funding, expert partner selection, on-the-ground participation in planting efforts, the sharing of best practices, community mobilisation, and long-term impact monitoring. This deep involvement ensures sustainable and locally beneficial reforestation.
Supporting the planet, one tree at a time
Supporting PlantForLife means more than planting trees, it means joining a powerful collective movement to protect nature.
Keen to get involved with the Yves Rocher Foundation? Join us in planting trees, follow our ongoing actions, and become part of a lasting reforestation initiative.
