Our History

The Yves Rocher Foundation - Institut de France was born more than 20 years ago from the family’s desire to give back to the plant world part of what we owe it.

Since the very beginning, in the contemporary village of La Gacilly in France, and now all over the world, our mission has been to take action in order to leave a positive footprint on the planet.  

1991

CREATION OF THE YVES ROCHER FOUNDATION

“Nature is the future of Mankind” was the motto of Yves Rocher, Creator of Botanical Beauty®, which inspired his son to commit to protecting the environment. And so, the Yves Rocher Foundation was established on the initiative of Jacques Rocher.

1992

PARTICIPATION IN THE RIO DE JANEIRO EARTH SUMMIT

Jacques Rocher went to the Rio de Janeiro Earth Summit to help protect the Amazon forest. He presented a petition signed by over 200,000 customers to save tropical forests.

1993

ENVIRONMENTAL EDUCATION MISSION

The "One School, One Arboretum" campaign launched in 1991 mobilized schoolchildren around the globe. More than 500 arboretums were created!

2001

FIRST TERRE DE FEMMES AWARD

Women of action deserve to be honoured. That is why Jacques Rocher created the Terre de Femmes award, which reward each year to extraordinary women who fight each and every day to protect the environment.

2001

THE YVES ROCHER FOUNDATION CAME UNDER THE AEGIS OF THE INSTITUT DE FRANCE

2003

CREATION OF THE PEOPLE & NATURE PHOTO  PHOTOGRAPHY FESTIVAL IN LA GACILLY WITH THE SUPPORT OF THE YVES ROCHER FOUNDATION

For this must-attend event for photography and nature enthusiasts, La Gacilly becomes a real open-air gallery for the summer. Completely free of charge, this photography festival raises the awareness of its 350,000 visitors regarding the state of the planet, reminds them of its beauty and inspires them to learn to love it.

2004

PRESERVATION OF HISTORICAL GARDENS

The Yves Rocher brand has been committed to preserving our natural heritage since 1982, by preserving the most beautiful historical gardens in France, in particular the Jardin des Neuf Carrés, a medieval garden in the heart of the Abbaye de Royaumont.

2007

LAUNCH OF THE “PLANT FOR THE PLANET” PROGRAMME

Jacques Rocher undertook to plant 50 million trees with the support of the brand's customers after meeting with Wangari Maathai, the first African woman to receive the Nobel Peace Prize, and the patron of the United Nations Environment Programme's "Plant for the Planet" campaign.

2012

PARTICIPATION IN THE RIO+20 EARTH SUMMIT

Twenty years after he first participated in the summit, Jacques Rocher travelled to this international event. The Yves Rocher Foundation received ECOSOC (United Nations Economic and Social Council) accreditation.

2013

25 MILLION TREES PLANTED

Jacques Rocher's commitment to the "Plant for the Planet" programme reached the halfway point in terms of achieving its target: the 25 millionth tree was planted.

2015

50 MILLION TREES PLANTED

50 million trees planted in 26 countries, thanks to the expertise of 30 NGOs.

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